pronounce “Esprit”?
That Esprit logo confuses me. No one I know owns any Esprit stuff, so no one talks about the brand. The only knowledge I have of the brand is the logo.
Honestly the moment I googled the logo for this post was the moment I learned it was “Esprit” not “(Three motion lines) Sprit” . Obviously I have an issue with logos. (See (Backwards “G”)ISNEY post).
Anyway…
This is the Esprit logo:
Nah. That’s not an “E”. I don’t think so. Nope, nope.
But… if I’m wrong the logo maker must be the same dumbass who created the Disney logo. Or at least they are both members of the “Logo makers who hate the visually dyslexic” club.
Hateful group that is.
Nice Girl Mean Thoughts 
“Ess-pre”
I had to laugh at Espirit… I thought it was just me who dorks out on that. And though I know how to pronounce Michelob beer and hear it all the time… whenever I see it it, I read it as mich-e-lob